Chris Wallace

Chris is the founder Director of Wallace Transform, which has been in operation since February 2016.

His unique background combines both corporate communication and a literary career; as Managing Director of one of Scotland’s largest Advertising Agencies he led on flagship public information campaigns including a close working relationship with Government. As Communications Director of Scottish Water he played a pivotal role in the organisation’s reputational transformation, and as a published author his four novels have achieved critical acclaim and Saltire Award status.


We specialise in business, organisation, and change narrative. How can we successfully engage stakeholders and make them positive contributors to our cause? By introducing and explaining ourselves in a compelling, authentic and effective narrative.

We work on analysing how an organisation is currently being received, and what it should seek to project instead. What should it build on, what should it seek to correct and align? And which of its own instincts should it listen to more?

We co-create the new narrative in an industry-leading workshop session, rather then simply producing a new script, this ensures authenticity and buy-in from the top. We develop pragmatic action plans to get the new narrative in play and working, often helping clients explore new digital channels and web overhauls, generate new digital content such as explainer videos, podcasts, apps and online events.


We have worked with organisations such as The Community lottery fund, British Council, Scottish Land Commission, Scottish Natural Heritage, Turning Point Scotland, Forest and Land Scotland and more to define organisational narrative and pinpoint an authentic compelling articulation of the vision, mission and purpose.

We have worked with Government in Scotland and Wales, exploring policy narrative and an articulation of policy proposition that makes stakeholders engage on a platform of understanding.

We have helped global professional service enterprises such as Mott MacDonald, Saur and Stantec achieve cut-through in competitive environments through more confident control of the message they project.

We have worked with utilities such as Eon, Southern Water and Irish Water to build their storytelling capacity and ability to engage.